The Problem
What wasn't working
FMCG brands lose sight of their products the moment they ship to a distributor — secondary sales, stock-on-hand and retailer coverage are invisible at head office.
Distributors and field reps work off paper order books, WhatsApp and Excel, so orders are slow, stock counts drift and outstanding payments are hard to chase.
Our Approach
How we tackled it
Model the real FMCG hierarchy — brand HQ → distributor → sales rep → retailer — so every order, scheme and payment is tracked at the right level.
Put a mobile-first ordering and beat tool in field reps' hands, and give HQ a live roll-up of sales, stock and collections.
The Solution
What we built
- Role-based platform for brand HQ, distributors, sales reps and retailers — each tier sees only what it should.
- Order capture, stock and inventory tracking, beat/route plans, promotional schemes and outstanding-collection management.
- Real-time dashboards for secondary sales, distributor stock and field-rep coverage.
Outcomes
Where it stands today
- Live at distributors.mexilet.com.
- Connects brand HQ to the last retail shelf on one platform, replacing paper order books and spreadsheets.
- Gives head office real-time visibility into secondary sales, distributor stock and collections.